In Colossians 3:5, the Apostle Paul states that covetousness is idolatry. As Christians, we must properly assess the seriousness of this sin, whether it is rooted in American materialism or in deceptive doctrines, such as that of the Health & Wealth movement (See Health & Wealth Heresy - scroll down). Jesus said, “No man can have two masters. He will hate one and love the other” (Matt. 6:24).